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Since VSCO CAM is free, you can always go ahead and check it out for yourself if you own Apple iOS products (available at the App Store). I will jump ahead and say that if any of the post-processing presets from VSCO FILM are available there, it should be spectacular. I haven’t used the app myself not owning an iPhone, iPad or iPod Touch, but from what I’ve seen, it looks pretty good. At this point the word “Instagram” probably springs to mind, but it is not the same thing.

VSCO CAM is an Apple iOS camera, image editing and sharing app.

It is worth noting that VSCO has offers two other distinctive tools: It will not work nearly as well without the camera profile, which is basically the main reason why these presets so accurately resemble real photographic film. It also means you can not simply copy a specific preset to another computer. Sort of explains the $100+ pricing per release (though discounts are available). A lot of work has been put into developing these presets. Something few users would be able to do themselves, right? Once you put all of this together, you see how complex VSCO’s product really is. That meant creating separate camera profiles and slightly different presets for different makers. Visual Supply Co obviously wanted to achieve the same as-close-to-real-as-possible look regardless of which camera is used to take the photograph. Why go through all the trouble? Consistency.

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The presets themselves are also split into Nikon Pro, Canon Pro and Fuji Pro (with the latest FILM 01 release), as well as Standard that should work sufficiently well with all Lightroom-supported models. If you shoot Nikon D800, after using a VSCO FILM preset the Camera Profile will be changed to a custom VSCO Nikon D800 profile within Lightroom. VSCO FILM comes with special camera profiles that are meant for a specific camera maker and model. Camera profiles that come with VSCO FILM presets are where the brilliance lies. This sort of complexity is only half the story. For example, the Tone Curve is set in all modes separately, which means you get four different adjustments – RGB (Master Curve) and then also Red, Green and Blue Curve adjustments. Yes, all of these presets rely heavily on the usual tools such as the already mentioned HSL panel and Tone Curve in Lightroom.

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However, unlike most other presets you can download from the Internet (often for free), VSCO goes beyond your regular sliders and curves.

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All of them are based on current and classic films, such as Kodak Portra and Ilford HP5 (two of my favorite films), and can be used with a number of software tools (more about that later). VSCO FILM is a set of presets and camera profiles developed by this company that you can use to achieve a specific image look. Visual Supply Co, better known simply as VSCO, is a small company that is “passionate about creating beautiful and efficient digital tools for the modern creative”, as they state themselves. Visual Supply Co came up with a breathtaking answer.

But Lightroom, despite all the frustrating bits…just clicked. Mind you, I am not Adobe’s spokesperson and would never promote their product like that without good reason.

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If previously, I considered using professional post-production services just to save time, Lightroom made the whole process hassle-free and I could do everything myself. All in one place with no permanent, destructive changes – it was a revelation.

Ever since I made a switch from Photoshop to Lightroom, I’ve been looking back awestruck at how easy and quick my post-processing has become. Nothing else feels quite like it – so bizarre and, at the same time, so obvious, you can’t help but smile as broadly as you possibly can.

You read a book, watch a movie, start a project, fall in love, get a job you never knew you wanted – click, click, click. You meet a new client or a friend and it feels as if you were meant to work together or help each other. You know how things sometimes just… click together? You hear a new soundtrack and, out of nowhere, it takes you away.